In 2019, Scooter Braun, owner of Big Machine Records, took Taylor Swift’s rights to own the master recordings of her songs in all albums published before 2019, Fearless, Speak Now, Red, 1989, and Reputation, excluding her debut album, Taylor Swift.
While releasing her newest albums: Lover (2019), Folklore (2020), and Evermore (2020), Swift has been busy remaking the albums she lost, adding “(Taylor’s Version)” to the end of each one she has rerecorded, verifying that she had the artistic liberty to make this album her own and not under Braun’s will.
In 2021, the first album Swift remastered was Fearless, creating Fearless (Taylor’s Version). For the older ‘swifties,’ name for Swift’s fan base, the recreation of this country romance album was like taking a road down memory lane, hearing the songs for the first time again in awe. In addition, Swift published unreleased songs in the recreation: You All Over Me, Mr. Perfectly Fine, We Were Happy, That’s When, Don’t You, and Bye Bye Baby, having You All Over Me and Mr. Perfectly Fine a fan favorite according to Apple Music.
This year, Swift released the recreation of Red, Red (Taylor’s Version), leaving her fans stunned that this country-pop masterpiece has finally been reborn. With the original songs in the album, Swift released from her ‘vault’ Babe, Message In A Bottle, I Bet You Think About Me, Forever Winter, Run, The Very First Night, and All Too Well (10 Minute Version).
In the original Red album, All Too Well was written to be 10 minutes long initially, but Swift’s old producers at Big Machine Records said that it was too long to be published. When Swift released the 10-minute version in Red (Taylor’s Version), her fans went so fanatical over the song that it reached number one on the Billboard charts in a matter of weeks, being the longest song in music history to reach number one. In addition, Swift directed a short film based on the song, sharing the meaning behind the lyrics throughout the video. The film has a total of approximately 65 million views on YouTube. Swift’s movie also got an appearance at the Tribeca Film Festival, an annual film festival in New York City hosted by Tribeca Productions.
On May 6 of this year, Swift released This Love (Taylor’s Version), a recreation of the track This Love on the 1989 album. Fans have seen this as a hint to 1989 (Taylor’s Version) release coming soon, while others have seen the remastered Reputation album coming next through the merchandise advertisement she made of her old items. In the promotion, Swift showed every album item besides the ones in Reputation. Of course, this is all ‘swifty’ speculation, but that Swift is known for having hidden clues to what she is going to publish next.
Although the ‘blast from the past’ was a nostalgic feeling, some of Swift’s fans don’t agree with going back in time. “New Taylor Swift is more enjoyable than the old one because I can’t stand the old one,” stated Grayson Acevedo, a 17-year-old music fanatic.
On the other hand, fans have also seen Swift’s revisions as a way for her to flourish in the music industry. “She’s been in the industry for so long,” explained Emma Scepkova, a 17-year-old swifty. “So all the musical experience she has gained has helped her change the original songs she wrote the way she initially wanted to.” Although we don’t know what direction Swift is going next down her “(Taylor’s Version)” path, fans will be excited to see what she has up her sleeve, and how she will continue to make her music, well her own.